An app for tracking and improving daily habits and routines
Tools
My Role
Product Designer
UX Researcher
Time
2 months
Problem Statement
Many people struggle to establish and maintain healthy habits and routines due to a lack of structure, motivation, and accountability. Without a clear plan and system for tracking progress, it can be challenging to stick to healthy habits such as exercising regularly, eating a balanced diet, or practicing mindfulness. Therefore, there is a need for a mobile application that can help users establish and maintain healthy habits and routines in a personalized and sustainable way.
Solution
In response to the identified user needs and insights gathered during the research phase, I set out to create a user-centric Habit Tracking and Wellness App. My primary goal was to design an application that seamlessly integrates into users' daily lives, empowering them to establish and maintain healthy habits while addressing their unique motivations and constraints.
{01} — Competitive Analysis
There are many apps in the market that help users track and improve their daily habits and routines.
Some of the popular competitors in this space include:
{02} — Understanding the User
I interviewed 12 people - all at different stages in their lives- to understand potential users. I asked about their challenges and successes in achieving their health-related goals. We also discussed the role of healthy diet, exercise, and sleep have in their daily lives with some of the attendants.
Based on the user interview findings, it seems that the target audience is looking for an app that can help them organize and track their daily habits and routines, specifically related to healthy eating, exercise, sleep, and other personal habits. Here are some key takeaways from my user research that can inform the development of my habit-tracking app:
05
The users are looking for insights into their habits and routines, so consider incorporating features that provide personalized insights and recommendations based on their progress and performance.
{03} — User Personas
I developed two personas that represent my intended user base using information from my user interviews and customer feedbacks for competitors.
{05} — Sketches
Sketching helped me to generate multiple ideas, consider different approaches and decide which is the most efficient in the context of the various constraints of the project.
{06} — Low-Fi Prototyping
During the early design stages of the project, I recognized the critical need to test and refine my design concepts rapidly. To achieve this, I developed low-fidelity prototypes that served as the foundation for my habit tracking and wellness app.
Purpose | The primary purpose of my low-fidelity prototypes was to explore and validate key design concepts and functionalities, ensuring that my final product aligns with user needs and expectations. These prototypes allowed me to gather valuable feedback and iterate on my ideas before investing in the development of a high-fidelity version.
Key Findings | The low-fidelity prototypes provided my with several key findings that significantly influenced my app's design and development:
01
Users expressed a strong desire for the ability to customize their habits and tracking options. This feedback guided the development of a robust customization feature in the app.
02
I observed that users were engaged and enthusiastic about using the app, indicating its potential to inspire and motivate users in their wellness journeys.
03
Users appreciated the simplicity and ease of navigation in my prototypes.
{07} — Typography & Color Scheme
I created a mood board to represent the emotions I intended to express with the app and, decided on the color scheme using the mood board I created.
My design approach strikes a balance between playfulness and purpose. While the color scheme combines blue for trust and reliability with pink for warmth and positivity, the font clarity ensures users can interact with the app effortlessly. Together, they form a visually harmonious identity that resonates with the users' wellness journey.
